Over nine months of work went into creating the new look and feel for Dortios' "For The Bold" campaign. The signature element called The Spark anchors each execution OOH to Fleet to In-Store POS and any other form "For The Bold" takes. From creating the look to the actual global assets that have been sent everywhere from the UK to South Africa and Turkey to the guidelines for their use, this project was a huge undertaking and a labor of love.
