For the launch of Pepsi Co's new sparkling lemonade, I concepted and designed a retail line of apparel and product that served as guidelines for the licensing of the Lemon Lemon identity. As part of the collection, I created custom textile patterns and products that fit the brand essence and voice of Lemon Lemon.
As part of the project, I concepted pop-up event environments with an Industrial Designer. Here are two sketches for a sampling / retail pop-up event: